Sefin are using their finance and investment expertise to level the playing field for the self-employed. When I heard what Jess and Jane were doing, I wanted to be involved. As a self-employed person, I know the stress financial admin causes. We teamed up to design the identity, refine their message and prototype interfaces.
Story
Testimonial
Mike has helped us bring our business and ideas to life. The time he spent understanding our target market, their needs, and our value proposition meant his creations were spot on. It feels like Mike is part of the team as he’s often sharing ideas or “thought this might be of interest” ideas with us. Mike is reliable, enthusiastic and knowledgeable. I recommend him for all aspects of design and business.
My Thoughts
I enjoyed working with Sefin, as it’s a tool I will use and can see people benefitting from less financial stress and giving them more time to do what they want. After designing the identity, I was pleased to see it in action on the website (not designed by me), along with the hard work and progress the team is making in levelling the financial playing field.
Story
Self-empowered finance.
Sefin are using their finance and investment expertise to level the playing field for the self-employed. When I heard what Jess and Jane were doing, I wanted to be involved. As a self-employed person, I know the stress financial admin causes. We teamed up to design the identity, refine their message and prototype interfaces.
Challenge & Identity
Time is money.
60% of self-employed people aren’t saving. Avoiding it because it’s daunting and time-consuming. Helping people manage their money is a big challenge, and until now, the self-employed have been overlooked.
Time is indirectly your income when you’re self-employed. With this narrative, we created an identity to translate into intuitive interfaces that help people own their money and time.
Message
Speaking self-employed.
The learning curve to manage your finances is steep. The language used for tax, savings and pensions is foreign to the average human, making it important to speak to the self-employed and to translate and reassure.
Experience
Saving visualised.
With the alarming amount of self-employed not saving or knowing what to do with their savings, we prototyped interfaces inspired by David McCandless to help people visualise where their money should go.
The Bottom Line
Testimonial
Mike has helped us bring our business and ideas to life. The time he spent understanding our target market, their needs, and our value proposition meant his creations were spot on. It feels like Mike is part of the team as he’s often sharing ideas or “thought this might be of interest” ideas with us. Mike is reliable, enthusiastic and knowledgeable. I recommend him for all aspects of design and business.
My Thoughts
I enjoyed working with Sefin, as it’s a tool I will use and can see people benefitting from less financial stress and giving them more time to do what they want. After designing the identity, I was pleased to see it in action on the website (not designed by me), along with the hard work and progress the team is making in levelling the financial playing field.
