Collaborating with Suzanne Roelofs, holistic dentist and gum disease specialist, to create Peritip. A dental tool designed to improve personal gum care in treating and preventing periodontal gum disease. Together we’ve designed and manufactured Peritip and created the identity, packaging and instructions.
Story
Review:
I’ve worked with Mike on Peritip from the beginning. His drive has got the project from a standstill to up and running. As a dentist designing a product was new to me, but Mike took on the project with energy and commitment. Without him, Peritip wouldn’t have come to fruition. He designed the product, produced all the graphics, animations, packaging and website. Going beyond by assisting in getting the product on the market. He’s dedicated, reliable and funny, a joy to work with.
My Thoughts:
Peritip has been a great challenge as I’ve been able to use my entire skill set. As a designer, it’s always great to see your work out there and being used, but it goes up a visceral level as a product designer. Hearing people’s feedback on how good it feels in hand and that it’s genuinely helped people is a feeling I will never forget.
Story
Gum focussed dental care.
Collaborating with Suzanne Roelofs, holistic dentist and gum disease specialist, to create Peritip. A dental tool designed to improve personal gum care in treating and preventing periodontal gum disease. Together we’ve designed and manufactured Peritip and created the identity, packaging and instructions.
Problem
What's Periodontal disease?
Gum diseases are common but not well acknowledged, increasing the risk of diabetes, stroke and heart disease. Periodontitis is an infection of tissues that hold teeth in place.
How do you treat it?
Harmful bacteria can develop between teeth and gums out of reach of typical personal hygiene practices. Clearing the bacteria stops infections from spreading to the root, tooth or gum.
Solution
Peritip
Comfortable & manoeuvrable
Focussed on ergonomics, Peritip is easy to manoeuvre even in difficult-to-reach areas of the mouth.
Kind on gums
Birch tips are soft and fluff up but don’t splinter when they absorb water, making a natural brush.
Gum-friendly, planet-friendly
100% recyclable plastic and compostable tips, Peritip aims for a big impact inside the mouth and a small one outside.
Identity
Clean gums, clean identity.
Designing an identity to express that Peritip was created by an expert and communicate the importance of cleaning gums without scaring people.
Experience
Independant insight.
Creating printed and interactive instructions to show people how to set up, manoeuvre and clean their Peritip. Helping people to understand the benefits and importance of clean gums.
The Bottom Line
Review:
I’ve worked with Mike on Peritip from the beginning. His drive has got the project from a standstill to up and running. As a dentist designing a product was new to me, but Mike took on the project with energy and commitment. Without him, Peritip wouldn’t have come to fruition. He designed the product, produced all the graphics, animations, packaging and website. Going beyond by assisting in getting the product on the market. He’s dedicated, reliable and funny, a joy to work with.
My Thoughts:
Peritip has been a great challenge as I’ve been able to use my entire skill set. As a designer, it’s always great to see your work out there and being used, but it goes up a visceral level as a product designer. Hearing people’s feedback on how good it feels in hand and that it’s genuinely helped people is a feeling I will never forget.
