Narranomics use AI to quantify and trade macroeconomic narratives. Investment analyst James McKeough, a data scientist and software engineer, created a system to transform financial language into investment signals. Starting with just the name, we’ve worked together to design the identity, communicate the system, and prototype their software.
Story
Review
Mike is a brilliant creative with a business mind and a disciplined focus. We started with a name for our process before it was a company or a product. Mike listened, learned, created, and iterated. We continue to grow together. He’s a pleasure to work with.
My thoughts
I never thought I'd work on something in investment or finance. Or anything as complex. I've thoroughly enjoyed working with James and the team in a new area for me to sink my teeth into. It's been a great challenge to learn about the science behind and understand how the system works, along with the fun of collaboratively conjuring up ways to communicate something so complex with humour and wit.
Story
Investing in words, not numbers.
Narranomics use AI to quantify and trade macroeconomic narratives. Investment analyst James McKeough, a data scientist and software engineer, created a system to transform financial language into investment signals. Starting with just the name, we’ve worked together to design the identity, communicate the system, and prototype their software.
Intro & Identity
What’s Narrative Economics?
Conceived by Robert Shiller, Narrative Economics is the idea that financial stories significantly affect economies. Disregarded until now because people deemed it anecdotal and unscientific.
Initial investment
Creating a robust identity that can be used in communicating; the system conceptually, visualising data and results, and prototyping the interface.
Challenge
Communicating conceptually
Besides reigning in our abstract ideas, the challenge’s been simplifying and communicating the system. Resulting in visual metaphors to convey the system conceptually, not functionally.
experience
How will investors use it?
As a proprietary technology, interested parties can’t see much. The team shares insights with investors through the website. And James shares his irreverent anecdotes with many interested colleagues and associates through his newsletter, The Narranomist.
The Bottom Line
Review
Mike is a brilliant creative with a business mind and a disciplined focus. We started with a name for our process before it was a company or a product. Mike listened, learned, created, and iterated. We continue to grow together. He’s a pleasure to work with.
My thoughts
I never thought I'd work on something in investment or finance. Or anything as complex. I've thoroughly enjoyed working with James and the team in a new area for me to sink my teeth into. It's been a great challenge to learn about the science behind and understand how the system works, along with the fun of collaboratively conjuring up ways to communicate something so complex with humour and wit.
