Led by Matt Furness, Click are a team of collaborative consultants focussed on creating effective people development and culture change solutions. We worked together to bring Matt’s vision and model to life with a simple identity system and experience.
Story
testimonial
I’ve been impressed by Mike’s diverse skills in building a company’s brand and visual identity. I particularly appreciated how Mike challenged me so I didn’t settle for ‘good enough’ – instead, leading us to create something we can truly be proud of. Even after the project has officially ended, Mike continues to provide support to ensure that my company lands as it should.
My thoughts
Click was a great challenge to be a part of, as Matt constantly challenges his industry’s norms. Aiming to deliver real solutions with honesty and purpose. Genuinely wanting to help people and businesses improve. Sharing the same mindset in creating with a lack of bulls**t, I had fun looking at the competition and thinking about what not to do.
Story
Clicking into place.
Led by Matt Furness, Click are a team of collaborative consultants focussed on creating effective people development and culture change solutions. We worked together to bring Matt’s vision and model to life with a simple identity system and experience.
Challenge
Hyperbole free.
Matt had done a lot of thinking before we’d even met. The challenge was distinguishing Click from the competition with clarity without losing ambition.
Namely, naming names.
We needed a name to communicate solutions that “just clicked into place”— giving us the concept of how Click should look and feel.
Identity
Energy in. Potential out.
Inspired by shape sorters and Sankey efficiency diagrams, we created a flexible and directionally positive identity. Championing four graphics and colours to express from icons to 3d illustrations.
experience
Less than the rest.
Consultants talk a lot about their innovative processes, groundbreaking methodologies and revolutionary insights blah blah blah. Bucking that trend, Clicks’ experience is short, sharp, to the point and delivered with realness.
The Bottom Line
testimonial
I’ve been impressed by Mike’s diverse skills in building a company’s brand and visual identity. I particularly appreciated how Mike challenged me so I didn’t settle for ‘good enough’ – instead, leading us to create something we can truly be proud of. Even after the project has officially ended, Mike continues to provide support to ensure that my company lands as it should.
My thoughts
Click was a great challenge to be a part of, as Matt constantly challenges his industry’s norms. Aiming to deliver real solutions with honesty and purpose. Genuinely wanting to help people and businesses improve. Sharing the same mindset in creating with a lack of bulls**t, I had fun looking at the competition and thinking about what not to do.
